TOne of the strengths of Honda and its main differentiating factor over other car companies is research and development of technologies to achieve the so-called sustainable mobility strategy that began over 30 years.
Today, the company is focused on driving hybrid vehicles, as it believes that this technology is currently the most effective in reducing emissions and one of the few readily available and accessible on a mass market. Honda believes that hybrids are the logical interim step towards completely clean technologies. To this end, Honda launched in February 2009, the new Insight, the latest hybrid of its range, heir to the original Insight (1999), which was the first hybrid sold in the U.S. and Europe. At a price to rival that of conventional cars, this model represents the effort made ??by the company to bring hybrid technology to the public.